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Rank order scaling question allow a certain set of brands or products to be ranked based upon a specific attribute or characteristic.Perhaps we know that Toyota, Honda, Mazda, and Ford are most likely to be purchased.You may want to ask the "have purchased" group how satisfied they are with your products and services, and you may want to ask the "have not purchased" group what the primary reasons are for not purchasing.In essence, your survey questions branch to become two different sets of questions.

Perhaps most of your customers come from the Northeast, are between the ages of 50 and 65, and have incomes between ,000 and ,000.What is the single most important factor determining the success of a survey?You got it, it is the types of survey questions - the question types and respondent answer types that form the cornerstones of all surveys!Survey Example: If you are seeking information only about product users, you may want to ask this type of question to "screen out" those who haven't purchased your products or services.Researchers use "screening" questions to ensure that only those people they are interested in participate in the survey.

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