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In "For Immediate Release," Ted and Don commiserate at a bar over their very low chances of winning the Chevy account, primarily due to the small size of their respective firms.Don spontaneously comes up with, and pitches to Ted, the idea that they should combine their firms so as to have a shot at competing with the major ad agencies.
Ted sees an opportunity and pressures Peggy to "find out everything you know about Heinz Ketchup." In "To Have and To Hold", Chaough's team encounters Don's in the hallway in front of the room where firms are making their Heinz pitches, and Don is shocked to see Peggy there—in the end, Heinz chooses a third (larger) firm, and Raymond Geiger drops SCDP because he feels betrayed.
Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes a partner of Sterling Cooper Draper Pryce.
Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene.
Unhappy in his marriage, Ted meets with Peggy after the merger and expresses his interest in having a romantic relationship with her, but they agree that the relationship would be impossible given the circumstances.
He also insists that because of his attraction to her, he must remain reserved in her presence.