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One solution that is noncontroversial and would be easy to implement is to educate children and teenagers about the effects of advertising—media literacy.Curricula have been developed that teach young people to become critical viewers of media in all of its forms, including advertising.
What is increasingly apparent is the discrepancy between the abundance of advertising of products for erectile dysfunction (ED) (between January and October, 2004, drug companies spent 3 million advertising Viagra, Levitra, and Cialis) and the lack of advertising for birth control products or emergency contraceptives on the major TV networks.
Clearly, advertising represents “big business” in the United States and can have a significant effect on young people.
Unlike free speech, commercial speech does not enjoy the same protections under the First Amendment of the Constitution.
Many of these sites use slick promotional techniques to target young people.
In 1998, the Children's Online Privacy Protection Act (Pub L No.